Writing Portfolio

This article condenses a three-part series on what anthropology brings to brand strategy. For more depth and examples, you can read the…

The luxury sector, once buoyed by insatiable demand and mythic allure, is confronting its most sobering identity crisis in over a decade.…

In early 2021, shortly after joining an ad agency full-time, I inherited an idea and some funding to create a consumer insights…

I am a cultural anthropologist. Unlike many of my peers, I do not work in a university, nor in a museum. I…